Archive for March, 2009
Internal Tweets
Thus far this blog has explored Twitter’s use in corporate communications, but mainly when communicating with external publics. However, internal publics, such as employees, are a huge group of stakeholders that are important to a company. Employees need and want to know what is going on within a company, and now that communication is changing [...]
Filed under: Corporate Use of Twitter, Twitter | 3 Comments
Tags: Internal Communication, Ragan Communications, Shel Holtz, Social Media, Twitter
Do you remember when I explained how the Chicago Bulls basketball team uses an offical Twitter name to update fans on team news? The tweets include game scores, player information and fan information. This is the ideal way to communicate to fans (and other stakeholders) quickly. There is usually no need for the messages to [...]
Filed under: Corporate Use of Twitter, Twitter | 3 Comments
Tags: Charlie Villanueva, Milwaukee Bucks, NBA, Southwest Airlines, Twitter
The Benefits of Twitter
Where are you? I would hope that as a result of reading this blog so far, you are at least at #3. If you are part of a company leaning towards adopting Twitter into a communication strategy (maybe stage #2 or #3), this post is valuable for you. Twitter presents many [...]
Filed under: Corporate Use of Twitter, Twitter | Leave a Comment
Tags: Feedback, ProBlogger, Southwest Airlines, Twitter
Twitter vs. Motrin
Now that we have talked about how corporations have used Twitter to communicate with stakeholders and learned about the positive aspects of Twitter in relation to corporate communication, I would like to look at Twitter from a different aspect. In one very specific case, Twitter proved to hurt a company. In November of 2008 a [...]
Filed under: Case Studies, Twitter | 4 Comments
Tags: Motrin, Twitter, YouTube
Who tweets?
Okay, we got an idea for Twitter, its use in the corporate communications world, and then we looked at how one company excels with social media. But who else is using Twitter well? Wachovia has been Tweeting since August 2008. The company uses Twitter to reach out to customers in these tough economic times. So far, [...]
Filed under: Case Studies, Corporate Use of Twitter, Twitter | Leave a Comment
Tags: Chicago Bulls, Dunkin Donuts, Home Depot, Twitter, Wachovia
Southwest Tweets
Southwest Airlines is a company that was always excelled in the PR and corporate communications world, moreover they make it clear that customer satisfaction is their number one priority. The way the company communicates with their constituents has always been unique and ahead of the other major companies in their field. Southwest started their blog “Nuts About Southwest” to interact [...]
Filed under: Case Studies, Corporate Use of Twitter, Twitter | 5 Comments
Tags: Corporate Communication, Southwest Airlines, Twitter
